Professional Experience

Sherena Razaly

Sherena Razaly

F & B Consultant & Trainer
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Summary

Sherena learned the trade the hard way – with on-the-job experience. She learned how to run restaurant operations painfully, slowly and surely – it resulted in a restaurant known for it’s excellent service and outstanding cuisine, winning award after award, culminating in an honorary membership to Les Clefs d’Or – an endorsement by the world’s best hotel concierges.

Going on to open new outlets and take over the management of outlet operations for different hospitality and restaurant groups, Sherena has a solid understanding of how to set-up and run restaurants. She operates from the point of view of the Customer and how they would like to be treated.

Sherena feels that the best way to grow revenue for an F&B business is to focus on the principle of RevCAN.

Experience

Business Development Manager Agensi Pekerjaan Joint Resources November 2022 - present

  • Using her skills in engagement and communication to build a client base of companies large and small, who have a critical need to hire the right people to help the company grow

General Operations Manager Rotol Food Chain (M) Sdn Bhd March 2022 - November 2022

  • Managed the operations of 3 different brand names and concept restaurants within Klang Valley
  • Completed the opening of new concept restaurant

General Manager Dine 360 Sdn Bhd Trinidad Group of Companies December 2020 - January 2022

  • Managed the operations of 5 different brand names and concept restaurants located throughout Malaysia
  • Completed the opening of new concept restaurant

General Manager Group Operations Qureshi Group August 2020 - November 2020

  • Managed the operations of 4 different brand names and concept restaurants within Klang Valley

Business Development Medklinn International January 2020 - July 2020

  • Worked on bringing in new corporate clients for a 16-yr old company specialising in air and surface steriliation with 5 patents

Customer Experience Consultant Future of Wellness March 2019 - December 2019

  • Created SOPs, trained and managed the Front Desk Team of a wellness spa with 10 different wellness experiences within

Hospitality Consultant Sherena Razaly Consultation May 2018 - February 2019

  • Consulted for restaurants who need to improve their Service Teams

Operations Manager Ketuhar Malaysian Restaurant June 2016 - May 2018

  • Opened and managed new concept restaurant for the Owner
  • The Kitchen was centralised to provide meals for the fine dining restaurant, staff cafeteria, rooftop dining and a 20-room post natal centre

Operations Director Enak KL, Malay Fine Dining September 2005 - January 2018

  • Opened and managed new concept restaurant, developing an unknown into a restaurant featured in the Asian Food Channel and New York Times
  • First ever Malay restaurant to have been invited to participate in the Malaysia International Gourmet Festival, MIGF
  • Other accomplishments include being featured as #4 by Hotels.com and CNNgo.com
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